Is this Book “The Game” for Women? A review of Nick Savoy’s “It’s Your Move”


At Love Systems, we’re always working on new things, and trying to push the boundaries of how you can teach dating and seduction. So, when Nick Savoy asked me a few months ago whether I thought it was a good idea to try teaching “The Game” to women, I said hell yeah – but how would it work, and would woman want to hear it?

It's Your Move by Nick Savoy Cover

It’s Your Move by Nick Savoy


Well, fast forward a few months, and Nick is set to release his new book for women, entitled “It’s Your Move: How to Play the Game and Win the Man you Want“. It’s probably the only book for women out there that takes an evolutionary psychology approach to dating, and it’s sure to be pretty controversial.


Most mainstream dating books start out by telling people what they want to hear. They flatter you and tell you that change is easy, and resist the urge to challenge your view of the world. Regardless of gender, people overwhelmingly prefer to be told what they want to hear rather than the truth. In “It’s Your Move”, Nick Savoy takes the opposite approach – he starts by establishing his credibility by reviewing Love Systems and what Love Systems is about, but then goes stright on to tell women what we’ve learned: what their REAL attraction switches are.


Now, if you’ve been in the game as long as I have, you know that some women don’t take kindly to being told that they really don’t go for “nice guys” and that what they’re looking for is strength, status, social intelligence and the other attraction switches that we teach. Often their gut reaction is to argue, or to insist that the way they pick guys is through some sort of magical “chemistry” that defies description. But Nick Savoy does a good job of making his case, and even cites a half dozen studies. (Since when do dating books have citations?) In any case, Nick starts with a bold move by advocating some mainstream “Game” ideas up front to his reader.


Anyway, for the brave, insightful or open-minded reader who gets past the initial shock of not having her prejudices confirmed, the book starts getting into the nitty gritty of how to get a guy. This is where I think most women will get the most value, and where the book really shines.


Just like Love Systems for men, the system is ethical, but realist. There’s no trickery or dishonesty, just a recognition that dating is a bit more complicated than “just be yourself and you’ll meet the right person”, combined with some real, practical, applicable advice that you can put into use right away. Most of these are similar to what we teach men.


Here are just a few examples of useful techniques from It’s Your Move:


  • Guide men with compliments. For example, if you want your guy to act like a gentleman, compliment him for being a gentleman, and you’ll get more of that behavior. (I use this on women with great results)
  • Use Eye contact to get men to “Open” you. Or open them yourself!
  • The Eye Contact Seduction Stare: An eye contact technique that generates attraction and keeps guys guessing. (This works on me!)
  • How to be a challenge without putting him off (as a man I think women really need to read this!)
  • How to tell when men are lying using Nick Savoy’s Lie Detector Test.


Honestly, I think this book is revolutionary, but it might be ahead of its time. It challenges the conventional narrative of how relationships work. It’s focused on relationships but it’s also talks about hookups, one night stands, and all the other things that real women do and often enjoy, but don’t often talk about. It ignores the political correctness, moralism, and the feminist perspective that dominates most information that women get about sex.  It cites studies and evidence rather than telling people what they want to hear.


As a guy who has been around the block more than a few times (and has helped other guys do the same), I can tell you that all the advice in It’s Your Move rings true. I would recommend it to any woman I knew who was looking to improve the quality of the guys she dates.


But the question is.


Are people ready to hear it?


See Nick Savoy’s Appearance on the Today Show here

About Chris Shepherd

Chris Shepherd is a dating coach operating out of Montreal. He is a founder of Love Systems, the world's largest dating coaching company for men. He likes Led Zeppelin, greek philosophy and Hemingway, and hates bad dates, mediocrity and douchebags. He recommends the book Magic Bullets for men who want to improve their success with women.


  1. In many ways, being a bit clueless is an integral part of the female sexual experience. Women want to be conquered. So in that way, many or most women will not be able to process a lot of the more scientific/ psychological stuff. They would be able to understand it logically, but to actually allow that knowledge to penetrate deeply to their instinctual behavior–that’s quite another story.

    I think some women will definitely get a lot out of this, but most are probably not ready for it yet. Although the time has definitely come for intelligent female dating advice that is relevant to the modern dating scene, consistent with science, and does not rely on tired old traditionalist attitudes.

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