Easter Egg Theory Part II

In my last post, I promised that I’d give some specific examples of Easter Egg Theory in action. So here we go… If you’ve read Magic Bullets, you probably know that one of the things you want to communicate to a woman is that you regularly date beautiful women, and that you’re basically in “her league” or higher, dating wise. …

Chris ShepherdEaster Egg Theory Part II

Easter Eggs

I actually wrote this post on Easter, but I just finished it now, so the title isn’t quite as topical as it ought to be. I wanted to talk about “easter egg” theory in storytelling, because I think it’s basically the key to telling really cool stories without coming across like bragging. Basically, it works like this. When you’re talking …

Chris ShepherdEaster Eggs