Ethical Confidence


Letting go of guilt and shame is an important part of being a confident man. But how do you do that without becoming an asshole?   Aaron was standing by the bar in an upscale pub in Toronto, it was 10:30 and he still hadn’t approached a girl yet. He was sipping a vodka soda […]

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Death of the Boyfriend: Redux

One of our good commenters (commentators?) who goes by “A Feminist” wrote an intelligent and thoughtful response to my Death of The Boyfriend post that deserves some front-page attention. I agree with you that people today aren’t necessarily sleeping with a higher quantity of partners, rather just not in bf/gf situations. But I think the […]

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The Death of the Boyfriend

Has Hook Up Culture Killed the Boyfriend

One of the niggling insecurities that I remember having in university was the vague feeling that not only  was everyone working harder than me  and getting better grades than me, but they were also probably having more fun and more sex too.  Turns out I was wrong – people were working harder then me but […]

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What Real Estate Marketers can Teach You About Women


“The things you do scream so loud I cannot hear what you say”

-Ralph Waldo Emerson

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Missed Connections

What would you text her?

Somebody forwarded me this Craigslist missed connection, which I thought deserved a re-post, since it’s probably going to get taken down. So much of this reminds me of the life I lived before I learnt game – the lonely feeling of being attracted to someone, (in love even) yet unable to break the ice. Missed […]

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Louis CK on why you need to build Comfort


(Sorry guys, the video’s down. I’m looking for an other.) If you wonder why women don’t make a move on guys, or why they can often be flakey and fickle, this video illustrates an issue that a lot of guys aren’t fully aware of. As a dating coach, I tell guys that they need to […]

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TofuTofu from /r/seduction gets slammed by Jezebel


I quite regularly browse through /r/seduction on Reddit, and often submit my blog posts there (thanks for the upvotes everyone). Recently, one of the /r/seduction moderators, a guy using the handle of TofuTofu started a kickstarter project to fund his new book Above the Game. I haven’t really read his stuff, but he didn’t strike me as […]

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Do you have limiting beliefs about your looks?


In March, I talked about “The Power of Makeup” and exposed how powerful makeup can be in changing the way men perceive female beauty, and how limiting beliefs around beauty can hold men back from dating the women they like, and from liking the women they date. But illusions about beauty cut both ways. A lot […]

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It’s Not About the Nail

It’s Not About the Nail from Jason Headley on Vimeo. Any man who has ever been in a serious relationship can relate to this video. Whereas men tend to keep silent about their problems until they are looking for a solution, most women are quite happy to talk (sometimes endlessly) about their problems, well before […]

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Evolution and the Friend Zone

The Friend Zone

 How I discovered a quirk of evolution that explains the Friend Zone and other weird things that come up in dating.  The first time I experienced the “Friend Zone” was in my first year of university. Her name was Iylana and she had bright green eyes and high cheekbones, and moved with this waify Russian […]

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